Wednesday, November 10, 2010

Pretty Loaded Is Right

Splash Page
This is Pretty Loaded's website, which I found in Communication Arts March/April 2010 magazine.  What I loved about the website is how they incorporated their name into the loading page, starting with being "fairly" loaded, then "kinda" loaded, eventually going into their name, being "Pretty Loaded".  I liked the play-on-words.  But then, once it loaded, it went right into their works, which is provided on the inside pages.

Inside Page

Since what Pretty Loaded does is creating preloaders for mostly video games, they of course had to show through their work by "loading" or going through the full preload transition, which is very nice and transitions into each preloader in a smooth way.

Inside Page 2

What was good is that there was a pop-out div when you click on the top-right link where it says "About PrettyLoaded".  It has a simple dark gray box which pops out, making it stand out from the preloaders which are showing.  Yet, the preloaders are very much covered so the user doesn't get too distracted as their reading the content.  The only thing I don't like about the website is that it all doesn't fit into the window.  Other than that, it's pretty loaded I would say.

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