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This is the March of Dime's website called "What Are You Wondering?" I found this website in Communication Arts September/October 2008 issue. The target audience was for those that had questions or concerns about pregnancy, taking care of a baby, or anything pre-pregnancy and I think that this idea serves the purpose well. Though at first it may look confusing because you see all of these questions on the screen and the gray baby moving around on the back of the screen.
I think what made it very successful was the search tool, asking the user what they were wondering about. They would pull down the drop-menu, selecting the topic at hand, and then get the highlighted questions that are throughout the home page.
Inside Page
Afterwards, the user would click on the question, which would lead to a pop-up window with the answer to the question from the March of Dime's official website. This was definitely a very unique and amazing idea. The baby in the background isn't too distracting, very affective with highlighting and searching for the questions at hand. The only item I don't like is how the questions in the pop-up window don't correlate with the theme. Then again, how can you correlate another window with this sort of theme?
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